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Backyard Stories - The Home Depot Backyard

ANOTHER BIG ONE FOR US WAS THE HOME DEPOT BACKYARD, RIGHT NEXT DOOR TO MERCEDES BENZ STADIUM.

THIS ONE-OF-A-KIND URBAN PARK IS THE REALIZATION OF ARTHUR BLANK’S VISION TO GIVE THE PEOPLE OF ATLANTA, AND ALL ITS VISITORS, A PLACE TO PLAY. THAT’S A PRETTY LOFTY GOAL, AND ARTHUR AND HIS TEAM DELIVERED.

BUT NOT A LOT OF PEOPLE HERE IN THE ATL KNEW MUCH ABOUT IT. A LOT OF PEOPLE THOUGHT IT WAS JUST AN AWESOME TAILGATING LOT, BUT IT’S SO MUCH MORE THAN THAT!

SO THE HD BACKYARD TEAM PARTNERED WITH US TO DEVELOP A CONTENT MARKETING STRATEGY TO TELL THEIR STORY AND INVITE ALL OF ATLANTA’S RESIDENTS TO THE CITY’S NEW FAVORITE PARK AND EVENT SPACE.

WE KNEW THE BEST PEOPLE TO TELL THE STORY OF THE BACKYARD WERE ITS ACTUAL USERS. SO OVER A FEW HOT WEEKS LAST SUMMER, WE PRODUCED 16 SEPARATE PIECES OF CONTENT MADE FOR SPREADING THE WORD ON SOCIAL MEDIA.

THIS CONTENT IS STILL BEING RELEASED, SO WE WILL BE UPDATING THIS PAGE AS NEW VIDEOS GET PUBLISHED. 

CLIENT
AMB Sports & Entertainment

WEBSITE
thehomedepotbackyard.com

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Backyard stories

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AND SINCE WE DON’T BELIEVE IN MAKING JUST “ONE VIDEO” – WE ALSO PRODUCED SEVERAL OTHER PIECES OF CUSTOM CONTENT TO HELP AMPLIFY THE STORY OF THE BACKYARD ACROSS ALL RELEVANT MEDIA PLATFORMS – FROM WEB, TO INSTAGRAM, TO FACEBOOK, TO YOUTUBE, TO LINKEDIN, TO THAT HUGE HALO BOARD INSIDE THE MERCEDES BENZ STADIUM.

BACKYARD PROMOS FOR SOCIAL

We Had an awesome time working on this project so here are a few behind the scenes photos.